Hilton Worldwide Holdings Inc. Global Privacy Statement

Last Updated: August 12, 2020

• Introduction
• Collection of Personal Information  Generally
• Collection of Personal Information  Notice at Point of Collection
• Analytics and Interest-Based Advertisements
• Changing and Accessing Your Personal Information
• California Consumers Rights
• Nevada Consumers Rights
• How We Protect Personal Information
• Disclosure Pursuant to Legal Obligations
• Marketing Communications – Choices
• International Transfers of Personal Information
• Data Retention Periods
• Changes to this Statement
• Contact Information for Questions or Concerns
• Appendix A: Additional Provisions Applicable to Processing of Personal Information of EEA Residents

Introduction

Hilton’s mission is to be the most hospitable company in the world. We’re passionate about delivering exceptional guest experiences, and we look forward to welcoming you to our hotels so we can share the light and warmth of hospitality with you.

We pledge to deliver the highest level of customer service, which includes respecting your privacy and protecting your personal information. In this privacy statement (“Statement”), we provide you with details about how we collect, use, and disclose your personal information.

This Statement applies to Hilton Worldwide Holdings Inc., its subsidiaries , and all of the hotels within the Hilton Portfolio of Brands (collectively, “Hilton,” “we,” or “us”). Our Portfolio of Brands includes Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Signia Hilton, Hilton Hotels & Resorts, Curio A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Motto by Hilton, Hampton by Hilton, tru by Hilton, Homewood Suites by Hilton, and Home2 Suites by Hilton.

By using any of our products or services and/or by agreeing to this Statement, e.g. in the context of registering for any of our products or services, you understand and acknowledge that we will collect and use personal information as described in this Statement.

Please note that this Statement does not apply to our processing of personal information on behalf of and subject to the instructions of third parties such as airlines, car rental companies and other service providers, companies that organize or offer packaged travel arrangements, marketing partners, or corporate customers.

¹ Hilton Domestic Operating Company Inc. is the Hilton entity that is the data controller for all guest data and operates, among other things, Hiltons marketing activities. Hilton Reservations Worldwide, L.L.C., which is a subsidiary of Hilton Domestic Operating Company Inc., processes the data you provide when making a reservation at a Hilton property and is a data controller for that information. Hilton Honors Worldwide LLC, which is a subsidiary of Hilton Domestic Operating Company Inc., operates the Hilton Honors loyalty program and is a data controller for that program. Hilton Domestic Operating Company Inc. is a subsidiary of Hilton Worldwide Holdings Inc.

The Hilton Portfolio of Brands includes managed hotels and franchised hotels. A list of entities that operate managed hotels in the European Economic Area, the United Kingdom, Switzerland, and the Asia Pacific region can be found here. In addition to Hilton Domestic Operating Company Inc., these entities also are data controllers for guest data. Franchised hotels are operated by entities that are separate from Hilton. To determine the entity that operates a franchised hotel, please contact that hotel. In addition to Hilton Domestic Operating Company Inc., those entities also are data controllers for guest data.
HGV operates timeshare and fractional resorts. HGV is a third-party partner whose privacy statement is available at https://www.hiltongrandvacations.com/en/privacy-policy.html.

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Collection of Personal Information – Generally

The chart below summarizes the categories of personal information we have collected in the past 12 months, the sources for those categories of personal information, the business or commercial purposes for which the information was collected, the categories of third parties with whom the information may have been shared, as permitted by law, and whether the information was sold to a third party for a business or commercial purpose within the past 12 months.

Hilton does not knowingly collect, disclose, or sell personal information of minors under the age of 16.

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Collection of Personal Information  Notice at Point of Collection

• • Browsing Hilton Websites

When you browse a Hilton website, we collect the following categories of personal information about you, which are used for the following purposes:

If you are a Hilton Honors member and you log into your account during your browsing session, then we collect the following information about you, which are used for the following purposes:

California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if
you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to
opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers.

• • Making a Reservation

When you make a reservation at a Hilton property, we collect the following categories of personal information about you, which are used for the following purposes:

California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if
you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to
opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers.

• • Enrolling in Hilton Honors

When you enroll in Hilton Honors, we collect the following categories of personal information about you, which are used for the following purposes:

California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if
you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to
opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers.

• • Check-In at a Hilton Property

When you check in at a Hilton property, we may collect the following categories of personal information about you, which are used for the following purposes:

California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if
you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to
opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers.

• • E-Check In

When you check in using e-check in, we collect the following categories of personal information about you, which are used for the following purposes:

California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if
you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to
opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers.

• • Digital Key

When you use Digital Key, we collect the following categories of personal information about you, which are used for the following purposes:

California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if
you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to
opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers.

• • Guest Assistance

When you contact Guest Assistance, we collect the following categories of personal information about you, which are used for the following purposes:

California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if
you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to
opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers.

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Analytics and Interest-Based Advertisements

We partner with certain third-party service providers to collect information to engage in analytics, auditing, research, and reporting.